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Totes Isotoner Men's Terry Slippers

Lauren Ralphy Sunday, March 25, 2012 ,

Totes Isotoner Men's Terry Slippers


The names "Totes" and "Isotoner" have gained a distinct exclusive ring to the products bearing these names. Umbrellas, gloves, rainwear, rubber footware, and slippers are products that are produced by the Cincinnati, Ohio based Totes Isotoner Corporation. Over the years, I have owned Totes Isotoner umbrellas, gloves, as well as a pair of Terry Men's Slippers. The latter stock is the branch of this singular review.

Totes Isotoner Men's Terry Slippers

Totes Isotoner Men's Terry Slippers

Totes Isotoner Men's Terry Slippers


Totes Isotoner Men's Terry Slippers



Totes Isotoner Men's Terry Slippers

For men, slippers are not a fashion statement. There chief function is to contribute for 'us guys' a way to keep our feet warm on cold days. Whatever else that they do is a bonus.

Totes' Terry Men's Slippers come in two colors: light blue and brown. The inside is flannel lined while the exterior is terry cloth. The best part, one that many guys like, is that the sole is indoor/outdoor usable. Thus, if you need to run out and pick up the paper tossed in your driveway or take the trash out, your slippers will probably not be ruined [unless you continually walk on ice or snow, I imagine]. Additionally, the soles hold up well to prevent dangerous slipping which is a common question of many slippers when the soles begin to wear out before the rest of the slipper.

Sizes offered are close to shoe sizes. I wear 9 1/2 or 10 dress shoes and the slippers I own are 9 1/2 - 10 1/2. Sure, you don't need the sustain that shoes offer but it is nice to have slippers fit rather snuggly without drooping off your feet when walking around.

After six months of constant use, my slippers are showing only minimal wear, mostly on the inside bottom of my right slipper. The internal stitching is showing no signs of loosening while the exterior reflects only minimal creases on the top.

At -25 per pair, the cost of Totes Isotoner slippers is higher than most other brands. Still, the wear and tear is minimal, my feet stay warm, and I get to take out the trash [oh, joy!] without having to switch over to shoes. I doubt that you will find a better pair of men's slippers for this price.

Totes Isotoner Men's Terry Slippers

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Day Spa-Salon Marketing - 5 Great Promotional Ideas

Lauren Ralphy Tuesday, February 21, 2012 , ,

Day Spa-Salon Marketing - 5 Great Promotional Ideas


Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]

Day Spa-Salon Marketing - 5 Great Promotional Ideas

Day Spa-Salon Marketing - 5 Great Promotional Ideas

Day Spa-Salon Marketing - 5 Great Promotional Ideas


Day Spa-Salon Marketing - 5 Great Promotional Ideas



Day Spa-Salon Marketing - 5 Great Promotional Ideas

1. Staff Promotions: Yes, you should constantly promote your staff - to boost morale, bonus hard workers and call client's attentiveness to your employees' abilities. Staff promotions could contain incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a separate staff member in each newsletter.

As you can see, promotions will tend to overlap one another. A Father's Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a sell Promotion if you're together with sell discount. Cross-promoting is an thorough way of outside some bases. Just don't try to promote to every group on every level at once. Caress has taught that the more exact a promotion is, the easier it is to gauge the success of it, so you'll know either it's worth doing again.

2. Make-Over Contest: Have clients and possible customers submit photos and letters explaining what they would like to change about their appearance and why they want to have a makeover. select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some possible makeover categories are:
Mothers-to-Be Working Women Seasonal College-to-Career New Attitude Over 40 and Fabulous Sweet Sixteen Stylish at 60 Mother Daughter A family Affair The client receives a free gift item (preferably a sell product) with a required minimum purchase.

3. Purchase With Purchase: Customers are able to buy a extra promotional items at reduced savings. Some companies have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the branch shop offers.

4. Free Lipstick Cards: The customer may receive a complementary lipstick with any minimum purchase. The lipstick card is an ideal promotional item to distribute after manufacture a presentation to a group of consumers. Try to keep the minimum buy to a minimum to generate foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.

5. Yearly Coupon Card: The object of this promotion card is to institute consistent sell traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum sell (not service) buy while the month. The base sell buy requirement is useful for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a small extra present at the end of each visit. Many clients will allocation for their minimum requirement and systematically plan to restock their products monthly so they can take benefit of the coupon offer. It is fun for the client to go home with a small treasure.

Day Spa-Salon Marketing - 5 Great Promotional Ideas

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Book Title Ideas That Sell

Lauren Ralphy Wednesday, December 14, 2011

Book Title Ideas That Sell


A clever title is great if it is clear, but a clear title is all the time preferable. The best? A clear and clever title. A shorter title is great than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, regularly the shorter, the better.

A title is part of your book's front cover. Busy buyers together with bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The holder exterior sells the product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Consist of your topic, your field and use the book's benefits in your sub title if possible. Here are your book title ideas that sell!

1. Create impact for your title-check out magazine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must force the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Consist of your solution in your title.

Does your title sell your solution? Make sure it answers the ask rather than asks one. For instance, Got Minerals?, or Minerals: The valuable Link to Health. Use determined language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The valuable Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Enlarge your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use traditional expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue Fú!, puts her extra twist on defusing verbal conflict.

6. Consist of benefits in your subtitle if your title doesn't have any.

Specific benefits request sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so superior and catchy that it compels the reader to whether buy on the spot or look supplementary to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Consist of your audience in your title. This gives your book a slant.

When your title isn't targeted other paramount authors' titles win out. all the time make your title clear and make it easy for your audience to identify they need your book. Your title and front cover is your book's amount one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An superior title sells books. Make sure to give this part of your book, the amount one valuable "Hot-Selling Point," some time and effort.




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