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Day Spa-Salon Marketing - 5 Great Promotional Ideas

Lauren Ralphy Tuesday, February 21, 2012 , ,

Day Spa-Salon Marketing - 5 Great Promotional Ideas


Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]

Day Spa-Salon Marketing - 5 Great Promotional Ideas

Day Spa-Salon Marketing - 5 Great Promotional Ideas

Day Spa-Salon Marketing - 5 Great Promotional Ideas


Day Spa-Salon Marketing - 5 Great Promotional Ideas



Day Spa-Salon Marketing - 5 Great Promotional Ideas

1. Staff Promotions: Yes, you should constantly promote your staff - to boost morale, bonus hard workers and call client's attentiveness to your employees' abilities. Staff promotions could contain incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a separate staff member in each newsletter.

As you can see, promotions will tend to overlap one another. A Father's Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a sell Promotion if you're together with sell discount. Cross-promoting is an thorough way of outside some bases. Just don't try to promote to every group on every level at once. Caress has taught that the more exact a promotion is, the easier it is to gauge the success of it, so you'll know either it's worth doing again.

2. Make-Over Contest: Have clients and possible customers submit photos and letters explaining what they would like to change about their appearance and why they want to have a makeover. select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some possible makeover categories are:
Mothers-to-Be Working Women Seasonal College-to-Career New Attitude Over 40 and Fabulous Sweet Sixteen Stylish at 60 Mother Daughter A family Affair The client receives a free gift item (preferably a sell product) with a required minimum purchase.

3. Purchase With Purchase: Customers are able to buy a extra promotional items at reduced savings. Some companies have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the branch shop offers.

4. Free Lipstick Cards: The customer may receive a complementary lipstick with any minimum purchase. The lipstick card is an ideal promotional item to distribute after manufacture a presentation to a group of consumers. Try to keep the minimum buy to a minimum to generate foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.

5. Yearly Coupon Card: The object of this promotion card is to institute consistent sell traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum sell (not service) buy while the month. The base sell buy requirement is useful for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a small extra present at the end of each visit. Many clients will allocation for their minimum requirement and systematically plan to restock their products monthly so they can take benefit of the coupon offer. It is fun for the client to go home with a small treasure.

Day Spa-Salon Marketing - 5 Great Promotional Ideas

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Book Title Ideas That Sell

Lauren Ralphy Wednesday, December 14, 2011

Book Title Ideas That Sell


A clever title is great if it is clear, but a clear title is all the time preferable. The best? A clear and clever title. A shorter title is great than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, regularly the shorter, the better.

A title is part of your book's front cover. Busy buyers together with bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The holder exterior sells the product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Consist of your topic, your field and use the book's benefits in your sub title if possible. Here are your book title ideas that sell!

1. Create impact for your title-check out magazine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must force the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Consist of your solution in your title.

Does your title sell your solution? Make sure it answers the ask rather than asks one. For instance, Got Minerals?, or Minerals: The valuable Link to Health. Use determined language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The valuable Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Enlarge your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use traditional expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue Fú!, puts her extra twist on defusing verbal conflict.

6. Consist of benefits in your subtitle if your title doesn't have any.

Specific benefits request sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so superior and catchy that it compels the reader to whether buy on the spot or look supplementary to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Consist of your audience in your title. This gives your book a slant.

When your title isn't targeted other paramount authors' titles win out. all the time make your title clear and make it easy for your audience to identify they need your book. Your title and front cover is your book's amount one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An superior title sells books. Make sure to give this part of your book, the amount one valuable "Hot-Selling Point," some time and effort.




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Craft Sale Check Sheet - Items to Pack for a Craft Sale

Lauren Ralphy Thursday, November 10, 2011

Craft Sale Check Sheet - Items to Pack for a Craft Sale


Craft Shows can be an exciting time.  You've created a product and now you're ready to promote and sell it at the local craft fair. However, it can be exciting to pack, load your vehicle, drive to the sale and then set up.

 
An organized law with a good check sheet is essential. Keep the check list on your computer and modernize and print it whenever you need it.  If an item is forgotten, it may supervene in a poor display and a loss of income. Load your car a day in improve so you have extra time to think of last petite items.  Pack as compactly as possible, and arrive early so you can unload before the seller parking area is congested.  Use a dolly or cart to move your load speedily in and out of an event.

 
Inventory

Your display must never look bare as this discourages buyers.  Sales will be made in the late afternoon before windup so ensure you have adequate items for late customers, as they may not purchase if they feel that the display has been picked over.

 
Inventory boxes should be the same size so they stack easily.  Plastic totes protect the contents from dampness if it is raining or snowing and are stackable. Although more expensive than cardboard, they are a good choice.  Label your boxes with a list of the contents to make retrieval easier.

 
Application Forms

Keep all your papers relating to the show in a zippered bag.  This includes your show application, map or directions to the event, receipt and parking passes and badges if they were mailed to you.  Some larger shows may wish liability insurance. Bring a copy of your sales tax certificate and a copy of the account you have with you.

 
Collapsible Displays

All display units should be collapsible to take up minimum space when transporting.  If necessary, bring a cordless drill to assemble shelving units at the event.  If folding screens are used, check for height restrictions.  If you have a cash register, bring a transportable stand for it.

 
Setup Box for Table Coverings

Use a exciting colored plastic tote box to pack table skirting, exterior and masking tape.  Table skirting and covers can be made from no-iron cotton sheets as the wrinkles fall out after the display is set up.  A double or queen size sheet can be ripped lengthwise and hemmed.  agree dark neutral colors and not printed fabrics as your merchandise must show up against this background. If special fireproof table coverings are required, the show will commonly supply them.  If the show is longer than one day, bring covers for the tables at night. Keep this box handy as this will be first box that's needed when you set up your display.  When packing to go home, use the box for purchases, leftover food, and personal items and put the table coverings and skirting into the account boxes.

 
Set-Up Box for Electrical Cords

A second set-up box is needed for prolongation cords, power bar, clamps, duct tape (to tape cords down), electrical tape, glass cleaner, paper towels and spare light bulbs.  Put your name on all prolongation cords with a felt marker so there is no blurring when you are leaving.  contain any tools that you will need, such as a screw driver, hammer and pliers.  Pack a few small shims (pieces of plywood or thin wood) to go under table legs if they are wobbly or if the floor is uneven.

 
Bags and Packing Materials

There is sometimes space at the top of account boxes to contain bags and tissue paper, which provides added cushioning for your items in transit.

 
Lights

Clip-on lights are valuable for spot lighting and to emphasize your display and should be packed together in a isolate box.

 
Stools

Chairs are commonly provided, however, it is good to sell at eye level, so stools are more useful.  A folding director's stool, with a back, if you can find one, is the best. A folding lawn chair allows you to rest while quiet times, especially at a long show.

 
Advertising

Bring firm cards and holders, plus handouts.  A list of your upcoming shows is helpful as people will look for you at time to come shows.  contain your website address on all material.

 
Cash Box or Cash Register

Include ample float and extra rolls of coin in your cash. Bring prestige and debit card equipment.  A canvas apron for cash works well with either two or three pockets.  Velcro can be sewn at the top of one of the pockets to ensure that bills don't come out.

 
Snacks

Bring a cooler with ice pack, water, cold drinks, sandwiches, plus a thermos of coffee or tea and snacks.  If you are busy, there is no time to go to the concession for food.

 
Business Sign

If you don't have a sign, print one on your computer and put it in a photograph frame, or print it as a banner.

 
Tool Box

If exact tools are required for your craft, such as jewelry pliers, pack a isolate tool box.  If you will demonstrate your craft make sure you have adequate supplies.

Other Items to bring:

* Booth decorations if there is a theme, such as Christmas.

 
* Calculator, price tags, labels, pens, markers, display signs, scissors, tape, stapler, staples, pins, tissues, box knife, sales pads or cash register tape, tape measure, string, glue, rubber bands, paper clips, wet wipes and mirror (if selling jewelry or clothing).

 
* Notebook to record ideas for time to come shows, addresses, etc.

 
* Camera to photograph your booth so you can relate the separate arrangements.

 
* First Aid Kit - Keep band aids, first aid ointment and headache tablets handy.

  
* Personal Items - water bottle, cell phone, medication, extra comfy shoes to change, sweater, jacket and grooming items.

 
* Music - A transportable Cd player provides soft background music, any way the event may have entertainment.

 
* Rubber anti-fatigue mat or piece of carpet to stand on.  If necessary, tape the edges down with tape so it is not a tripping hazard.

 
* Fan - If there is no air conditioning and the weather is hot bring a fan.  If you have space for a larger fan, blow it into the shopping area to encourage customers to browse longer.

 
* Costumes -  If costumes are required, agree loose-fitting garments made of light-weight materials as it is leading to be comfortable while selling, especially if the display lighting is hot.  A long frilly apron with a shawl can be worn over street clothing for a quick costume.

 
Outside Selling

If you are selling outside, ensure that the canopy or awning is weighted down in case of wind gusts. Display stands may also need to be weighed down. Empty milk or juice jugs can be filled with water or use bricks for weight.  A fan for a summer show or a transportable heater for a winter event can make selling more comfortable.  Other items are: umbrella, hat sunglasses, suntan lotion, rain gear, tarp to cover your display if it is raining, and a blanket.

 
It takes planning and a good check sheet to compose the items that you need for a craft event but with experience you will learn to pack efficiently, and if you do it right, there will be time for a cup of coffee before people arrives at your booth wanting to purchase your wares. Happy Crafting.

 
©Linda C Butler 2006


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